CATALOGUES
BRIEFS AND DETAILS:
1. ‘How to pack a lot of information into a small space!’ Attended in-house for three months for this project—working as part of a team to produce annual seed catalogue. Followed design pattern as set by in-house designer. Some limitations presented, so continual re-design was necessary. Worked very closely with project manager to achieve maximum layout potential for easy selection and ordering by customers. The link shows just a few of the 100 pp produced (236mm x 147mm).
2. Full project management. (Designed and produced artwork for cover of original catalogue—already printed by RAD—in 2001). This update is an A5 catalogue, designed and produced in a similar style to that of the main catalogue. Arranged printing and provision of clear plastic wallets which were stuck onto the front cover of the 2001 catalogue and an update placed in each wallet, to be read in conjunction with the main catalogue.
